MINIMUM ADVERTISED PRICE POLICY
INTRODUCTION
Real Avid is a brand of New Revo Brand Group, LLC. Real Avid recognizes that our success is tied the success of our network of select authorized retailers. We also know that many of our retailers invest significant time and resources to deliver an extraordinary customer experience.
We want to protect their ability to do so, while at the same time discouraging price-based advertising that would be detrimental to our retailers’ service and support efforts. As a result, Real Avid has established this Minimum Advertised Price (“MAP”) Policy.
POLICY STATEMENT
Real Avid reserves the right to discontinue doing business with any retailer that advertises any product(s) covered by this MAP policy at a price lower than the MAP.
GENERAL GUIDELINES
1. Real Avid recognizes that retailers are free to make their own decisions to sell any Real Avid product at any price they choose, without consulting or advising Real Avid.
2. The MAP policy applies to advertised prices, not the price at which MAP products are actually sold or offered for sale to an individual in-store or over the telephone.
3. Real Avid believes in maintaining a fair marketplace for all its authorized retailers.
ADVERTISING GUIDELINES
1. The MAP policy applies to all advertisements of MAP products in any and all media including, but not limited to: flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, public signs, as well as internet sites, social media sites, apps, or any other electronic media.
2. The MAP policy does not apply to on premise or in-store advertising that is not distributed to customers.
3. It is not a violation of this MAP policy to advertise that a customer may “call for price” or “email for price” or use similar language, so long as no price is listed.
4. Website features such as “click for price”, automated “bounce-back” pricing emails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart and other similar features are considered to be communication initiated by the retailer (rather than by the customer) and thereby constitute advertising under this MAP policy.
5. This MAP policy also applies to any activity which Real Avid determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP policy, such as solicitations for “group purchases” and the like.
6. It shall not be a violation of this MAP policy to advertise in general that retailer has “the lowest prices” or will match or beat competitors’ prices, or to use similar phrases; so long as the retailer does not include any advertised price below MAP and otherwise complies with this MAP policy.
7. From time to time, with prior approval, Real Avid may permit retailers to advertise MAP products at prices lower than the MAP retail price. In such events, Real Avid reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time.
POLICY ENFORCEMENT
1. If any retailer with multiple store locations violates this MAP policy at any one store location, or on any associated website, Real Avid will consider this to be a violation by the retailer.
2. Real Avid reserves the right to cancel any pending orders, restrict future orders, or suspend retailers’ account if Real Avid believes:
a. retailer has violated the provisions of this policy; or
b. retailer intends to violate this policy
3. Real Avid is solely responsible for determining whether a violation of the MAP policy has occurred, as well as determining the appropriate sanctions.
4. Waivers to this MAP policy may be granted in Real Avid’s sole discretion in the form of a MAP waiver letter. In the event that Real Avid authorizes a waiver to the MAP policy, the retailer must strictly adhere to the terms of the waiver letter. Deviation from the terms of the waiver letter is a violation of the MAP policy.
5. Real Avid reviews the advertised prices of retailers and Real Avid expects cooperation in any Real Avid investigations regarding possible MAP policy violations. Obstructing, delaying or failing to cooperate with a Real Avid policy investigation is a violation of this MAP policy.
6. The MAP policy will be enforced by Real Avid in its sole discretion without notice. Violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship. All questions related to this MAP policy should be directed in email to map@realavid.com
